<aside> ▶️ Open the Campaigns table

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In the table we include +30 types of Google Ad Grants campaigns that can help your nonprofit achieve different goals (more donations, volunteers, visibility, social impact, contacts, etc.).

Entering the page of each campaign you can see ideas and examples of the 3 key elements for Google Ads campaigns: Keywords, ads and landing pages.

For each type of campaign, we indicate 3 aspects in the table that can help you evaluate which ones best fit your objectives:

• "Search intent" (the most likely goal or intention of the users who are doing those searches on Google; your ad should show them something that matches well with that intention).
• "Revenue potential" (estimate of the potential to generate revenue for the organization via donations, product sales, event tickets and sponsorships, etc.)
• "Visits potential" (estimate of the potential to generate a lot of visibility and visits, basically depending on the search volume on Google for those topics).

Everything is designed to be quick and easy to start up. In a single day you can consult the entire table, choose which campaigns interest you and even launch several campaigns.

As a complement to the table, we also include 3 short guides to know how to configure each of these elements correctly and multiply the results of the campaigns:

Guide to select keywords

Guide to create great ads

Guide to create and improve landing pages

If you do not know much about Google Ad Grants, we recommend that you also consult our free course , where we explain how the platform works and give advice on configuration, analysis of results, continuous optimization...

If you want even more details, you can also check the official documentation for Google Ads and Google Ad Grants , as well as the YouTube channels of Google Ads and Google Ad Grants.