<aside> ⬇️ Link to copy the segment to your account
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This segment shows the users who have completed a transaction and/or a conversion (goal completed).
Broadly speaking, it allows us to differentiate users with value for the organization (those who have performed a valuable action on the Web) from users who do not add value*.
Google offers by default different segments to see users who have completed transactions on the one hand and conversions on the other. But this segment unites both, to be able to analyze together those who have carried out a valuable action (either transaction or conversion).